A writer being chased by her characters.
In order for the target audience to take that action, it is important for them to be challenged to take that action. I know that sounds like fighting words, but it’s quite true in marketing. Challenging your audience to act is not like a duel at dawn.
Neuromarketing is basically the application of neuroscience to marketing. A part of neuroscience is understanding
Most companies covet brand loyalty like a fish covets water. There is good reason for this.
To help develop your voice or brand, there are elements. Brand elements are situations that will help you differentiate your voice when you aren’t able to speak loud enough.
Everything and everyone are a brand. Everywhere we look, there are recognizable symbols, phrases, and sounds that remind us of a product, company, person, or service. In 2011,
